[UgaBYTES] Tips in Fundraising during hard times

[Meddie Mayanja]

Very useful, thanks

Meddie


-----Original Message-----
From: ugabytes-bounces at lists.ugabytes.org [mailto:ugabytes-bounces at lists.ugabytes.org] On Behalf Of Ndaula Sulah
Sent: Thursday, October 15, 2009 3:39 AM
To: ugabytes; Tanzania Telecentre Network; inform-connect-inspire at list.themanager.co.ug; Telecentre Network Leaders
Subject: [UgaBYTES] Tips in Fundraising during hard times

 Dear Friends,This must be important in the fundraising campaigns of your organisations or organisations you affiliate to. | Sulah

Launch an organization in the mail? Now? Are you nuts?
<http://malwarwicknews.com/wordpress/2009/10/launch-an-organization-in-the-mail-now-are-you-nuts/>

by Tiffany Neill

As bleak news about year-end fundraising came out in early 2009, two organizations that had never acquired donors through the mail took the plunge and sent a test mailing. And, both organizations were tremendously successful.

Why?

They followed the rules that work for effective fundraising. Both had concrete missions and proven track records of success; they mailed prospects who were most likely to support their work; and each created a compelling package with a strong case for support in a persuasive letter.

more at: http://malwarwicknews.com/wordpress/2009/10/october_2009/#post-38
Five inexpensive ways to increase
retention<http://malwarwicknews.com/wordpress/2009/10/five-inexpensive-ways-to-increase-retention/>

by Peter Schoewe

You'll often see a bit of fundraising advice that goes like this: Focus on retaining more of your existing donors and you won't have to invest so much in acquiring new donors. What this advice ignores is that increasing donor retention rates can be harder and sometimes more expensive than acquiring new donors.

Retention rates reflect a myriad factors, including the make-up of your acquisition universe, the timing and frequency of your renewal program, the strength of your appeals, and the efficiency and warmth of your acknowledgments.

More at: http://malwarwicknews.com/wordpress/2009/10/october_2009/#post-38

--
Executive Director
UgaBYTES Initiative
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Email: ndaulasula@
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