[UgaBYTES] Frequestly Asked Question from the supportcentre

[Ahmed Ndaula]

Dear members,

The support centre has got alot of questions and answers since the revamping
was done. These are organised based on categories. This summary focuses on
Marketing and Fund-raising category but you can find more on this and other
categories when you  visit www.ugabytes.org or go straight to
www.ugabytes.org/supportcentre .

>> What is the importance of service/product advertisement in telecentre
revenue generation efforts?
Advertisement has become an effective tool to promote e-commerce business
and to reach target audience. Once advertisements are able to draw potential
customers' attention, it could mean more business.

>> How may a telecentre promote its marketing plan and services?
The main marketing approach will include direct mail to home businesses,
non-profit organizations and area businesses. The second method of marketing
will be Internet banner advertising on area service providers, which will be
linked to the Telecentre home page. All of these forms of marketing will
focus on generating interest.

Advertising on local broadcast television and radio networks will also be
used. Three particular distribution methods should be used:

i. School bookstore point-of-sale inserts into bags;

ii. accompanying registration packets;


Once again, you can visit the supportcentre at
http://www.ugabytes.org/supportcentre for more on this category and others.


Best,
-- 
Ndaula Ahmed
Program officer, - Technology management
UgaBYTES Initiative
Plot 2218 Ggaba Road, Kabalagala
2nd Floor, Kangave House
P.O. Box 6081 Kampala, Uganda
Mobl: +256 773 066 343 / 702 066 343
Off: +256-414-267247
Check our web: www.ugabytes.org
http://www.ahmedpanel.com


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Together we can strengthen the telecentre movement. Have you used the online
support-centre: http://www.ugabytes.org/supportcentre today?
You can get help on any issue or review questions and answers by telecentre
practitioners. This service is a joint initiative of UgaBYTES Initiative,
telecentre.org, IDRC, SDC and Microsoft
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